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project  arc, Student Lounge
client  University of Wollongong
role  Branding & Wall Mural Infographic
brief  Create a visual identity for the space which reflected the multinational nature of the student body.

design response  This infographic wall mural is a numerical re-interpretation of the globe.  Using the existing curve of the wall, data including capital cities, oceans, volcanoes and mountains were located numerically on their exact longitudinal reference points. The name "arc"refers both to the curve of the building and the gathering of students from such a wide range of countries and cultures.

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project  Canton, Chinese Cafe, Eastwood
client  Fusion Group
role  Brand Creation, illustration, print and signage
brief  Create a retro/kitsch brand and illustration language that compliments new interiors scheme

design response Interior designers GPR, created a retro Hong Kong themed interior for this new cafe concept. Our brief was to create a complimentary brand language. Being part of a potential roll out, the design needed to be flexible enough to address a wide range of locations and uses.

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project  Start Up Brand Creation
client  Equity Economics, Sydney
role  Identity Creation, Print, Web & Infographic Design
brief  Create a visual language suitable for new financial start up specialising on sustainable economic modelling.  

design response  The company wanted the brand to stand apart from their competition.  The result was concept driver based on a simple dot screen.  The concept, while understated, appealed to the Client as it reflected their aim of achieving a balance between society, the economy and the environment.

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project  Storyboard, Giant Picture Books
client  Discover Storyboard
role  Design, Illustration and Brand Creation
brief  Create a brand and illustration language that is timeless, ageless and gender neutral

design response  Large format Illustrations were created using a Photoshop photomontage technique.  The brand was designed to be timeless and adaptable to a range of print and AR formats.

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project  New Childrens' Playground
client  Mt Ommaney Shopping Centre, Brisbane
role  Design & Documentation
brief  Create a vibrant, distinctive play environment designed to be fun & sustainable.   

design response  These dimensional play elements were cut from single sheets of plantation plywood.  Elements were then flat-packed and shipped interstate, where they were re-assembled on site.  This design has now been implemented in other states across Australia.

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project  The Plum Tree Companies, New England
client  Michelle Wheatley
role  Brand Creation, Illustration, Print work, Signage
brief  Create an brand umbrella language for a series of "Plum Tree" businesses.  These included a cafe, providores and online accommodation service for the New England region.

design response  As this was a new Client, we gave them a choice of two different strategies - heritage and contemporary.  The contemporary strategy (shown) made an instant connection with the Client as it cut through the more "conservative" visual identities usually seen in the region. 

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project  New Graphic Wall Murals
client  Fernwood Fitness, Broadway
role  Concept Design, Finished Art & Implementation
brief  Create New Graphic Privacy Murals 

design response  The goal was to create a dynamic graphic language that can be used in a variety of locations.  Using the existing Fernwood brand language, high contrast b&w images of women of all ages, shapes and sizes were used to create a sense of strength and movement.

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project  Human Nature, Family Journals 
client  The Collett Family, Sydney
role  Brand Creation, Illustration, Book Design
brief  The Colette Family approached us to create a family brand with a range of print products designed to document childhood milestones.

design response  The first of these products was a journal series we called "Human Nature".  Based on different aspects of nature, the journals are divided into 5 year milestones of childhood.  "Nest" was the first in the series designed for the 0 - 5 yo age group and uses a series of fun bird illustrations throughout.

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project  Graphic Wall Murals & Decals
client  TFNSW, Information Centre
role  Design, documentation and Finished Art
brief  Based on previous work done for the TFNSW, rework the "roadmap" concept to work with the new corporate refurbishment.  

design response  Sydney roadmaps were used to created a graphic language that would be suitable for digitally printed wall murals and graphic decals.

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project  norfolk mall, shopping centre
client  Jeff Bennett, Norfolk Mall
role  Branding & Environmental Graphics
brief  Create a visual identity to compliment the refurbishment of the existing shopping centre on Norfolk Island

design response  The design was to re-use the famous Norfolk Island Pine in a contemporary way.  Photoshop renderings were used to show the potential of reworked spaces and how the new graphics would work in the existing setting.  Project is currently in production.

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project  Graphic Wall Murals & Privacy Screens
client  RTA Corporate Headquarters
role  Design, Documentation & Artwork
brief  Create a new design language that could be used in a range of situations including wall murals and privacy screens. 

design response  Sydney roadmaps were used to created a graphic language that would be suitable for digitally printed wallpapers for both internal and external glazed walls.   

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project  Wine Cellar Rebrand
client  D'vine Cellars, Sydney
role  Brand Creation
brief  Create a new visual identity for a wine store in Sydney's Blue Mountains.  

design response  In order to differentiate our client from cheaper, wholesale liquor stores, we created a distinctive monogram mark.  The mark, while understated, reflects the more boutique approach to wine sales shown by our Client.  The mark formed the basis of a rebrand which covered a wide range of touch points including a retail refurbishment and a new online retail presence.

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project  Little Muriel - Children’s Graphics
client  Little Muriel, Blue Mountains, Sydney
role  Design, illustration, website design, product design
brief  Create an illustration style for gender neutral children’s graphics

design response  Using a photoshop photomontage illustration style, create a retro inspired gender neutral illustration language that is suitable to use in a range of large format children’s products. Products include an online range of wall decals and large format posters and custom projects such as wall murals and play scapes.

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project  Wall Mural, Oracle Corporate Headquarters
client  Cachet Group
role  Design and Finished Art
brief  Create a “street art” themed wall mural for new staff cafe

design response  Cachet Group approached us to create a graphic mural that would work in combination with the living wall they had proposed for the new staff cafe at Oracle Sydney Headquarters. The brief was to create a unique piece of art using elements of laneway art as inspiration.

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project  New Shopping Centre Wayfinding
client  AMP Capital Investors, Dapto Mall
role  Design, Documentation & Implementation
brief  Create and rollout a new carpark wayfinding package

design response  Over the years, the car park had evolved into a disorganised series of ramps and mezzanine levels.  The design solution, based on a language of large format negative cut arrows, utilises colour and simplicity to effectively move traffic around the car park.

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project  New Boutique Barber
client  Chifley Tower, Sydney
role  Design & Documentation
brief  Create a "heritage" visual identity for new Barber

design response  The interiors were designed to reflect a "Gentlemanly" aesthetic.  The graphics were designed to compliment & enhance this strategy.